Rich Baker 059 1 002
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Richard Baker

Former CEO at Wattbike

Richard is currently a Special Advisor at Wattbike and Tailfin.

He joined Wattbike in 2011, overseeing three company re-brands, and steering the company through the pandemic after becoming CEO in 2018.

Whilst in the role as MD of consumer business Richard led the insights and development of the Wattbike Atom, leading the UK product launch in September 2017. He subsequently led international launches in the USA, Australia, SA and Scandinavia.

His early career encompassed the British Army and Technogym, where he set up the vertical market category for the Health, Corporate and Medical division (EMEA).

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